50 Times Amul Won Our Hearts With Its Brilliant Print Ads

Sylvester daCunha and Eustace Fernandes created the Amul baby to rival the Polson girl in 1965. Kurien, the head of Amul gave them a free hand to make these ads and this "blessing" has  stayed with Sylvester's son Rahul daCunha who heads the advertising firm now.

Amul Baby has won many hearts. She is witty, unapologetic and SO cute! She has a take on everything, be it a political situation, a victory in the sports field or a path-breaking movie. The print ads featuring Amul Baby have become an important part of our lives as Indians. Here are some of the best print ads of Amul :

The controversy surrounding the AIB Roast 

Obama and Modi's friendship

A take on the sterilisation drive started during the Emergency

Congratulating singer Lata Mangeshkar for being honored with a Doctorate

Anna Hazare's andolan for Jan Lokpal

When Nizam's jewelry was being auctioned in Hyderabad 

A comment on the 'virginity test' for Indian women at the UK airport

During the economic slowdown of 1983 

When BEST conductors ran out of change 

Amul Baby with cricketer Sunil Gavaskar for the fifth time

A funny take on cinema censorship

Promoting unity

Comment on the Bofors scandal

In remembrance of the legendary actor Raj Kapoor

Comment on controversial Mr coffee advertisement

Comment on the US-Iraq war which saw the usage of SCUD and Patriot missile

Comment on the reservation for the OBCs

The clash between Bush and Saddam 

During the Indo-Pak war

On Republic day

When there was a shortage of Amul butter

Advent of satellite tv in India

Comment on the coalition government

Asking people to be good during the Bombay riots

When India lost in the Olympics

First time that Ladies' special was introduced in the Mumbai locals

When illegal constructions were being demolished

A comment on RBI's revision of rates

US warning Pakistan against terror strikes

Kiran Bedi's politics

After the attack on the Peshawar school

Following the Uber rape case

Smriti Irani's decisions as a minister warranted this

Love jihad

Bilawal Bhutto's comments on Kashmir 

Supporting Sarita Devi at the 2014 Asian Games 

Honoring India's famous Mars Mission

In remembrance of Robin Williams

When Maria Sharapova said she didn't know who Sachin was

The Hindustan ambassador's production was discontinued in 2014

Modi's victory in 2014 elections

In memory of the Latin American author, Marquez

The recognition of a third gender

The infamous Facebook-WhatsApp deal

Rahul Gandhi's interview with Mr. Goswami

Salman Khan and Modi bonding

On Bill Clinton's alleged sexual exploits

The search for Veerappan

For Rajnikanth

The controversy surrounding the commonwealth games organising committee 

Source : All images sourced from Amul